When people talk about gamification in the gambling industry, they talk about a game that is created around the traditional slots games or table games. Normally your account will be a persona, and when you play slots games, or sit at the blackjack table and play some cards, you will earn some points or maybe a virtual valuta. On some site you can exchange this too, clothes for your persona or on others you can exchange to bonuses and free spins.
Is Gamification still a thing?
Currently, there is no active development and innovation in this area from any Casino. But looking at the current regulator landscape, where bonuses are being limited, and free spins removed, then we could see gamification be a thing the companies will go back to again in the future, to be able to distance themselves.